Official Pi Kappa Alpha graphics, guidelines, and best practices for promoting your chapter on campus, online, and on-brand.
WELCOME TO YOUR PIKE BRAND
What is branding? In short—it’s our reputation. Every interaction with Pikes either adds or detracts from the PIKE brand. Logos and taglines are the visual reminders of who we are—however the experience of being a Pike is what makes a lasting impact on our members and the people around them.
Do we conduct ourselves as gentlemen? Are we having a positive impact on our brothers, our campus, and our community? Do we strive for excellence in everything we do? These are the true branding points of Pi Kappa Alpha.
To uphold our brand through communications, use consistent core elements of logo, color, and typography. These help reinforce the image over time of Pi Kappa Alpha and ensure adherence to intent of our founders.
You don’t have to guess—we have established visual standards and recommended web and email platforms to help you build the PIKE brand and communicate with the public.
Request a website for your chapter or provisional chapter!
Resources
You don't have to guess—we have established visual standards and recommended web and email platforms to help you build the PIKE brand and communicate with the public.
| Title | Download |
|---|---|
| Chapter E-Newsletter Guide | Download |
| Same Chapter Content Calendar | Download |
| Sample Social Media Policy for Chapters | Download |
| Public Relations Handbook | Download |
| PIKE Brand Standards Guide | Download |
Logos & Icons
This also applies to our visual brand—please use only PIKE-approved colors, typography and logos and refer to the PIKE Brand Standards Guide for correct usage.
| Logo | Title | Download |
|---|---|---|
 | 150th Anniversary | View/Download |
 | Coat of Arms | View/Download |
 | Badge | View/Download |
| PIKE Wordmark | View/Download | |
| PIKE Logo | View/Download | |
| Pi Kappa Alpha | View/Download | |
| Greek Letterform | View/Download | |
| Initiatives | View/Download | |
| PIKE U | View/Download | |
 | PIKE University | View/Download |
Fraternity Colors
To uphold our brand through communications, use consistent core elements of logo, color, and typography. These help reinforce the image over time of Pi Kappa Alpha and ensure adherence to the intent of our founders.
| Color | Title | Pantone | CMYK | RGB | HEX |
|---|---|---|---|---|---|
 | Garnet | 188 | C12 M95 Y59 K54 | R119 G36 B50 | #772432 |
 | Gold (Metallic) | 873 | C30 M30 Y60 K10 | R139 G110 B74 | #8b6e4a |
 | Secondary - Gold (Non-Metallic) | 7503 | C10 M15 Y45 K28 | R167 G158 B112 | #a79e70 |
 | Secondary - Gold | 1225 | C0 M17 Y68 K0 | R255 G203 B79 | #ffcb4f |
Typography
Our preferred typefaces are Verdana for PowerPoint™ presentations, websites, letters, and other everyday office documents. Gotham and Chronicle are the preferred typefaces for brochures and other professionally designed projects. *Georgia is not recommended for PowerPoint™ presentations.
| Font | Use Case |
|---|---|
| Verdana Regular | Document Headline Fonts |
| Gotham Regular | Typesetting Headline Font |
| Georgia Regular | Document Text |
| Chronicle Regular | Typesetting Text |
| Georgia Bold | Typesetting Text |
| Chronicle Bold | Typesetting Text |
| Verdana Bold | Typesetting Headline |
| Gotham Bold | Typesetting Headline |