Official Pi Kappa Alpha graphics, guidelines, and best practices for promoting your chapter on campus, online, and on-brand.

WELCOME TO YOUR PIKE BRAND

What is branding? In short—it’s our reputation. Every interaction with Pikes either adds or detracts from the PIKE brand. Logos and taglines are the visual reminders of who we are—however the experience of being a Pike is what makes a lasting impact on our members and the people around them.

Do we conduct ourselves as gentlemen? Are we having a positive impact on our brothers, our campus, and our community? Do we strive for excellence in everything we do? These are the true branding points of Pi Kappa Alpha.

To uphold our brand through communications, use consistent core elements of logo, color, and typography. These help reinforce the image over time of Pi Kappa Alpha and ensure adherence to intent of our founders.

You don’t have to guess—we have established visual standards and recommended web and email platforms to help you build the PIKE brand and communicate with the public.

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Resources

You don't have to guess—we have established visual standards and recommended web and email platforms to help you build the PIKE brand and communicate with the public.

TitleDownload
Chapter E-Newsletter GuideDownload
Same Chapter Content CalendarDownload
Sample Social Media Policy for ChaptersDownload
Public Relations HandbookDownload
PIKE Brand Standards GuideDownload

Logos & Icons

PIKE was created to stand apart. We are one Fraternity and speak with one voice.

This also applies to our visual brand—please use only PIKE-approved colors, typography and logos and refer to the PIKE Brand Standards Guide for correct usage.

TitleDownload
150th Full Logo150th AnniversaryView/Download
Coat-of-ArmsCoat of ArmsView/Download
BADGE_rgb-webresBadgeView/Download
PIKE WordmarkView/Download
PIKE LogoView/Download
Pi Kappa AlphaView/Download
Greek LetterformView/Download
InitiativesView/Download
PIKE UView/Download
PIKE_U_Web-1A@1xPIKE UniversityView/Download

Fraternity Colors

To uphold our brand through communications, use consistent core elements of logo, color, and typography. These help reinforce the image over time of Pi Kappa Alpha and ensure adherence to the intent of our founders.

Garnet and Gold are the Fraternity colors. Yellow is allowable in limited application as a highlight color. Whenever possible, please use the exact specifications listed below.
TitlePantoneCMYKRGBHEX
GARNET_188Garnet188C12 M95 Y59 K54R119 G36 B50#772432
METALLIC GOLD_873Gold (Metallic)873C30 M30 Y60 K10R139 G110 B74#8b6e4a
NON METALLIC GOLD_7503Secondary - Gold (Non-Metallic)7503C10 M15 Y45 K28R167 G158 B112#a79e70
YELLOW_1225Secondary - Gold1225C0 M17 Y68 K0R255 G203 B79#ffcb4f

Typography

Our preferred typefaces are Verdana for PowerPoint™ presentations, websites, letters, and other everyday office documents. Gotham and Chronicle are the preferred typefaces for brochures and other professionally designed projects. *Georgia is not recommended for PowerPoint™ presentations.

FontUse Case
Verdana RegularDocument Headline Fonts
Gotham RegularTypesetting Headline Font
Georgia RegularDocument Text
Chronicle RegularTypesetting Text
Georgia BoldTypesetting Text
Chronicle BoldTypesetting Text
Verdana BoldTypesetting Headline
Gotham BoldTypesetting Headline