Official Pi Kappa Alpha graphics, guidelines, and best practices for promoting your chapter on campus, online, and on-brand.
What is branding? In short—it’s our reputation. Every interaction with Pikes either adds or detracts from the PIKE brand. Logos and taglines are the visual reminders of who we are—however the experience of being a Pike is what makes a lasting impact on our members and the people around them.
Do we conduct ourselves as gentlemen? Are we having a positive impact on our brothers, our campus, and our community? Do we strive for excellence in everything we do? These are the true branding points of Pi Kappa Alpha.
To uphold our brand through communications, use consistent core elements of logo, color, and typography. These help reinforce the image over time of Pi Kappa Alpha and ensure adherence to intent of our founders.
Resources
You don't have to guess—we have established visual standards and recommended web and email platforms to help you build the PIKE brand and communicate with the public.
| Title | Download |
|---|---|
| PIKE Brand Guide One-Pager | Download |
| Chapter E-Newsletter Guide | Download |
| Sample Chapter Content Calendar | Download |
| Sample Social Media Policy for Chapters | Download |
| Public Relations Handbook | Download |
Logos & Marks
This also applies to our visual brand—please use only PIKE-approved colors, typography, and logos and refer to the PIKE Brand Standards Guide for correct usage.
Fraternity Primary Colors
To uphold our brand through communications, use consistent core elements of logo, color, and typography. These help reinforce the image over time of Pi Kappa Alpha and ensure adherence to the intent of our founders.
| Color | Title | Pantone | CMYK | RGB | HEX |
|---|---|---|---|---|---|
 | Garnet | 188C | C33 M92 Y73 K38 | R121 G36 B47 | #79242F |
 | Dark Gold (Metallic when using PMS) | 8383C | C37 M40 Y74 K8 | R158 G137 B89 | #9E8959 |
 | Light Gold (Non-metallic PMS) | 7503C | C34 M35 Y68 K4 | R170 G151 B103 | #AA9767 |
 | Navy | 432C | C79 M64 Y52 K44 | R50 G62 B72 | #323E48 |
Typography
| Font | Use Case |
|---|---|
| Times New Roman | Headline Font 1 |
| Franklin Gothic Condensed | Headline Font 2 |
| Gantari Bold | Headline Font 3 |
| Times New Roman | Typesetting Text |
| Arial | Typesetting Text |